Background A group of investors had formed Trap-Ease America in January after it had obtained worldwide rights to market the innovative mousetrap. Also, some companies have both the traps and the poisons which create a bigger market for them.
The our As consist of product, which is the goods and services combination the company offers to the target market.
Most importantly, the simple trap worked very efficiently and had many advantages over the competitions mouse traps. She had detected some problems, although none seemed overly serious. By hiring salespeople immediately, the product could have make it to the shelves of various stores around the country, and her target yearly ales may have been met.
Typography and trap ease america the marketing process that is analysis, planning, implementation and control. More essays like this: What other market segments might the firm target?
I do not think Martha has done enough research into the market to really assess whether the demand for her product would be there. The advantages listed in this case-study could make this product highly desirable, and could have instantly made this company successful, but the first introduction to this new product, the mission statement, does not make this innovative new product seem any different from any other mouse trap on the market — in short, it tells us nothing.
This would set the stage for the rest of the planning. A mouse, smelling the bait, entered the tube through the open end. Initially I feel the place the product was being offered was good. Do you see any problem with this mix?
The marketing mix is the set of tactical marketing tools- product, price, place, and promotion- that the firm blends to produce the response it wants in the target market.
They must win customers from competitors and then keep and grow them by delivering greater value. What do customers value? Families of all varieties would benefit from the Trap-Ease. What other market segments might the firm target? More essays like this: It may as well not even existed. Could it position the product in other ways?
The Trap-Ease had won the contest this year, beating out over new products. Targeting more market segments is also advisable as it will increase the units of the product sold thus increasing profits but we have to be careful while selecting which market segments to choose besides women and also do the marketing for each of the segment accordingly to have a positive result.
Second, price, is the amount of money customers must pay to obtain the product.increase desire for the product, thus, improve sales and profit. 5. Who is Trap-Ease America’s competition? Trap-Ease’s competition is any company that makes mouse traps or any rodent extermation service company.
That can range from Victor mouse traps, to Orkin Pest Service. The competition is fierce given that there is only one need; removing the mice from the house%(5). Issue: A group of investors in order to market the innovative mouse trap formed trap ease America in January.
They hired Martha to serve as president and manage the organization. But in spite of the clever design and efficiency, the product did not bring profits to the company.5/5(5). Trap-Ease has chosen women who mostly stayed at home and looked after their children as their target market.
The assumption is that these customers are more likely to look for a mouse trap that was the less unpleasant and less messy than the standard spring-loaded traps. Trap-Ease America’s marketing mix is not quite balanced and seems to contradict itself.
The product is marketed with the elitist feel of the product concept but with the. Trap-Ease’s marketing mix consists of product, which of course is the company’s mouse trap that is designed very differently than its competitors and even won multiple awards in the beginning company stages which shows the consumer the value in this product.
Trap-Ease America contracted with a plastics-manufacturing firm to produce the traps. The trap consisted of a square, plastic tube measuring about 6 inches long and /2 inches in diameter.
The tube bent in the middle at a degree angle, so that when the front part of the tube rested on a flat surface, the other end was elevated.Download